For this project I created the Brand Identity and products.

When I first came to Toronto I fell in love with colorfull street marks on the sidewalks and highways. Also for the beautiful metro signs. Actually, I was in love with the city in general. Everything in Toronto pushed my creativity to go high and beyond. I started taking photographs of every detail on my path to work. Everything that caught my attention and made my day more beautiful. If you stop to see the details you can surprise yourself how beauty hides behind a crazy and busy city like Toronto.


That feeling gave me the idea to create a brand and products to capture and spread the love for the city.