“Mediocre marketers think in terms of campaigns.
Great marketers think in terms of growth frameworks".
– Neil Patel
B.Sc.– Level Educated Advertising and Marketing Expert with verifiable track record of achievements within digital marketing and design. Specialist in social media planning and content creation. Skilled in cultural and social knowledge, with extensive and highly transferable cross industry experience. UX Designer in training with a passion for helping people and assisting user-centered problem-solving. Thrives on creative, multi-cultural challenges and in delivering exceptional results with commitment and confidence. Fluent in English and Portuguese.
Social Media content creation
Planning social media marketing strategies and executing design creations for multiple social media platforms with effective results.
Creative Strategy
Problem solving skills using creative ideas and innovation in a variety of sectors.
Critical Thinking and Analytical Skills
Analyzing trends, context, and the vast data to understand consumer behavior, their needs, and transform it on relevant calls to action.
Dynamic communicator
Ability to adapt messages to different audiences with strong cultural awareness and experience across multiple countries and locations.
Client-centric listener
Leverages personality to easily forge bonds and use empathy to understand users needs in different contexts.
Core Competencies and Achievements
Professional Experience
Solutions With Impact, Toronto - ON.
Jun 2022 - Present
Digital Marketing and Events Coordinator
Responsible for all digital marketing strategies and publications for events and projects, including social media content creation; website creation and management; email marketing campaigns; analytical reports; digital and graphic design. Also responsible for overseeing tasks related to the event planning process and supporting the event manager on strategizing and executing events: meeting with vendors, setting-up event location, and working with staff to ensure the completion of a successful event.
Accenture, St. Catharine’s - ON.
Mar 2022 - April 2022
Digital Marketing Expert
Responsible for providing effective social media marketing strategies for clients, with campaign objectives tailored to their business goals. Customize pitches based on customer needs and provide best practices for optimizing social media advertising; dissecting analytics and strategizing based on performance of B2B and B2C marketing initiatives. Working with a variety of software including CRM and Tableau.
Museum of Contemporary Art, Toronto - ON.
Sep 2018 - Jul 2021
Visitor Experience Guide
Integrating the team responsible for the Museum's launch in September 2018. Responsible for the Museum’s direct contact with the public, developing tours and leading workshops, strongly committed with interpersonal communication and customer service experience. Assistant in events like opening nights and talks, and collaboration in special projects, like documents translation and audio guide recording.
Arte Plural Gallery, Recife - Brazil.
Aug 2017 – Jan 2018
Sales and Marketing Specialist
Responsible for planning, developing and executing marketing strategies, events and stakeholders relationships, reaching great sales results. Working with a variety of software including Adobe Creative, Microsoft Office Suite, Google Analytics and MailChimp. Responsible for website updates and SEO implementation, weekly digital newsletters, and social media content creation; optimizing organic and paid results.
Cursos Cultura e Mercado, São Paulo - Brazil.
Jan 2017 – Jul 2017
Planning and Producer Coordinator
Responsible for updating websites, creating newsletters, and managing social media accounts. Direct communication with clients and partners. Asset booking and customer service representative. Content creation of video and digital design for a variety of purpures. SEO on website implementation. Planning and producing courses schedule, space, and materials.
Design Thinkers Academy, São Paulo - Brazil.
May 2016 – Dec 2016
Sales and Marketing Assistant
Workshops planning and coordination. Sales and communication with leads and partners by email and phone.
Tribo Fitness, Recife - Brazil
Nov 2014 – Mar 2015
Marketing Manager
Management of Google Adwords and Facebook ads campaigns. Content creation for weekly newsletters and e-books. Seasonal events planning and coordination. Reach out to leads via phone and email. SEO implementation.
EARLIER WORKING EXPERIENCE:
2014 FIFA World Cup Organizing Committee Brazil, Recife, Brazil May 2014 – Jul 2014
Amparo 60 Art Gallery, Recife, Brazil – Sales and Marketing Analyst Nov 2013 - May 2014
Pitang Agile IT, Recife, Brazil – Marketing Assistant May 2012 - Oct 2013
Fachesf,Recife, Brazil - Communication Analyst Mar 2010 - Mar 2011
Education
B.Sc. in Advertising and Applied Communication, DeVry Educational, Brazil
Certifications
Google UX Design Professional Certificate Candidate, Google, Canada.
Google Adwords Certificate, Brazil 2014.
Voluntary Work
Christie Pits Film Festival, Toronto, ON - Photographer - Jun 2018 - Aug 2018
North York Arts Cultural Festival, Toronto, ON - Volunteer Staff - Jul 2018
Big on Bloor, Toronto, ON - Volunteer Staff - Jul 2018 - Aug 2018
Projeto Cultural Frei Damião, Recife, Brazil - Art teacher Assistant - Jul 2012 - Dec 2012
Language
English - Fluent
Portuguese - Native